SMEI MINNESOTA ROUNDTABLE

With each year, there are multiple new techniques being used in the hopes of acquiring new customers. Companies are spending money to drive top-line growth in hopes the payoff will have customer lifetime value.     
 


The harsh reality is It costs 5-20 times more to acquire a customer than to retain one.  Once we have  our customers how do we take care of them?  In this Roundtable, Maureen will facilitate a discussion about the most effective ways for an organization to talk about how “we” are responsible for the customer.  Every company should understand what is their customer make or break – a critical element in decision-making, learning, and judgment to support retention.