The Asking Formula and Smart Reader Seminar

America’s #1 Asking Expert John Baker will share his simple, six-step repeatable process for driving immediate results. “The Asking Formula generates a sustainable competitive advantage for your sales people, delivers clear solutions to your customers, provides confidence to your leaders, and generates faster growth and greater sales,” says Baker, who describes himself as “tall, loud and funny”. His entertaining style is laced with anecdotes and stories that illustrate how ineffective (and, sometimes downright silly) we are when we can't or won't ask for what we want.