LISTENING TO THE VOICE OF THE CUSTOMER

Money is tight and innovation seems risky. If you are a little uncertain and uneasy about your business strategies, you are not alone. But is it smart to play it safe? There are ways to position your company to gain market share and emerge stronger when the recession ends; backed by solid market research data. 

On Thursday January 24, Sales & Marketing Executives International of Minnesota will explore voice of the customer research. Listening to the Voice of the Customer will be presented by Jeri Meola, the award-winning founder and president of Eden Prairie-based SMS, who has had the opportunity partner as a trusted voice of the customer advisor with visionary business leaders at some of America’s most admired companies, including 3M, Deluxe, Toro, Imation and C.H. Robinson.

The status quo is not a good strategy right now 
According to the Research Institute of America, as many as 90 percent of unsatisfied customers who will not come back or buy again. During this session, Meola will work with the audience to see how empathy can drive change and growth.