How to Make Your Product a Celebrity in the News

Traditional PR can be so confusing. What does it take to get reporters, producers and editors to do a story about your product? Discover an underutilized channel of promotion: Publicity as Advertising. Learn how to harness the most powerful sales tool on the planet.

• Why is it untapped?
• Why is publicity the best way to advertise?
• What are some of the tools needed for a successful publicity campaign?

You will learn:

• Why publicity is often more effective than advertising
• Why you should view reporters and producers as an inexpensive extension of your national sales force
• The importance of customizing your approach
• Why most traditional PR tactics such as the use of press releases and wire services don’t work and never will.
• Key elements that should go into a “media toolbox”
• Techniques for capitalizing on media coverage to multiply your exposure
• A brief history of public relations that explains why the PR industry has underserved markets and what marketing experts can do about it.