How businesses are successfully using social media, expert panel

An expert panel will discuss how businesses can and should be marketing themselves using social media. Social media has been described as the modern-day version of the corner store: where people connect with one another and share their opinions on everything from politics to products. Are consumers welcoming businesses into their online conversations? How are the most accepted companies using social media to their advantage?

Moderated by Pam Brueck, audience development director, Minneapolis/St.Paul Business Journal, the event is sponsored by Sales & Marketing Executives International of Minnesota. The panel participants will be:

<!--[if !supportLists]-->·         <!--[endif]-->John Eighmey, University of Minnesota Mithun Land Grant Chair in Advertising;

<!--[if !supportLists]-->·         <!--[endif]-->Jason Kocina, president, Checkerboard Strategic Web Development;

<!--[if !supportLists]-->·         <!--[endif]-->Ryan Richardson, manager of digital media, Buffalo Wild Wings

<!--[if !supportLists]-->·         <!--[endif]-->Jim Hammerand, digital editor, Minneapolis/St. Paul Business Journal.