Creating a Social Media Plan

Presented by:

Jason Kocina

President of

Checkerboard Strategic Web Development

Social media is fast becoming a mainstream promotional channel. From large corporations and mid-sized companies to smaller businesses, if you aren’t currently embracing this opportunity, you can be assured that your competition is – or soon will be.

Social media now plays a major role in content syndication. Companies that are currently using the media, newsletters and emails to market to customers and prospects, are also using social media is a way to extend and build on those communications methods. The social media platforms such as Facebook, Twitter, LinkedIn, and YouTube are becoming benchmarks in marketing efforts much like websites and email have in the past.

85% of people who use social media say companies should not only have a presence on social media, but they should also interact with their audience. That means talk to them. The people on social networks want to hear from you, and it is reported that this year more than 90% of businesses will increase their level of engagement in social media. You can’t afford to sit on the sidelines while your competitors talk to your customers.

Key Takeaways:

• Setting goals for your social media campaign that reflect your company
• Establish which social media tools are right for you
• Content distribution tips and tricks
• How to measure your social media ROI in terms that make sense

You will learn:

• How social media has evolved and its many playing fields
• What it means to "become the media"
• How to use social media to become an influencer in your niche
• How to use technology to your advantage when pushing out your messages