AT&T Opens New Retail Store in Eagan

May 10, 2018
AT&T Opens New Retail Store in Eagan
Designed for an Evolution in Connected Entertainment
EAGAN, Minn., May 4, 2018 – AT&T* recently opened a new 2,600 square foot entertainment-focused retail store in Eagan. We designed the store to help you get your hands on the entertainment content you want anytime, anywhere and on any device, and to give you more of “Your Thing” – whatever that thing is.
The new store design reflects the changing ways our customers use their mobile devices for entertainment. In the last year alone, video traffic on our network grew over 75%. In our new store, you can interact with content across many different screens and find the best video, internet and wireless options available from AT&T. This unique store joins our lineup of more than 5,300 AT&T owned and authorized retail stores nationwide.
“We’re excited to debut our new entertainment-focused store design in Eagan,” said Paul Weirtz, President of AT&T Minnesota. “Today, more than 60% of our network traffic is video. This new store will help local customers connect seamlessly to the entertainment they love.”
“This new store from AT&T will benefit businesses and residents alike who are looking for the latest technologies to keep up in today’s mobile world,” said State Representative Sandra Masin. “It’s also welcome news when a company opens a new store in Eagan.”
Some key features of the new store format are:
·        Entertainment, everywhere. Our new stores illustrate the intersection of content and connection. We train our reps to show how services, like DIRECTV and DIRECTV NOW and products can add value to your connected life.
·        Smartphones and more. We’ve moved the phones off the walls to the center of the store to make it easier to compare and choose what’s best for you. We also have two focus areas to show the most popular brands that have products like AR glasses, tablets or smartwatches that work with your smartphone. We expanded our lineup of accessories, and we’ve made them easier to find.
·        A comfortable experience. We’ve designed these stores for you to have a personal connection with our reps and services. And we know selecting a phone, plan and sometimes adding TV and home broadband to your list takes longer than grabbing a shirt off the rack.  So we added comfortable areas where you and our reps can work together.
The new store in Eagan is located at 1400 Central Park Commons (near Hy-Vee and Total Wine). The hours of operation are: 10 a.m. – 8 p.m. Monday through Saturday, and 11 a.m. – 6 p.m. on Sunday.
AT&T in Minnesota
We’re also boosting network reliability and capacity as we expand our retail presence. These upgrades will improve critical services that support public safety and first responders.
In 2017, Minnesota accepted the FirstNet and AT&T plan to deliver a wireless broadband network to the state’s public safety community. AT&T, in a public-private partnership with FirstNet, will build, operate and maintain a highly secure wireless broadband communications network for Minnesota’s public safety community for the next 25 years at no cost to the state. The FirstNet experience will deliver innovation and create an entire system of modernized devices, apps and tools for first responders.
From 2014-2016, we invested nearly $350 million in our Minnesota wireless and wired networks. These investments boost reliability, coverage, speed and overall performance for Minnesotans and their businesses.
We continued our investment in Minnesota in 2017 and plan to keep upgrading our network throughout 2018. Expanding our network in the area has given AT&T the most wireless coverage in Minnesota.
Mark Giga, Lead Public Relations Manager
(612) 206-0193





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